Monthly Archives: January 2014

Someone up there…..

Someone up there…..

I have been glued to my Mac all day browsing the internet and checking all sites for pictures of the new F.1 cars from every possible angle. I have now come to the common conclusion that all 2014 machines are terribly ugly, no exceptions. I join voices with some of the protagonists of our sportContinue ReadingContinue Reading

Gentlemen, start your engines..!

Gentlemen, start your engines..!

The  2014 season has officially started in Jerez Today. All but one F.1 cars have been revealed, and drivers are taking the first laps around the demanding Andalusian track to find out the whats, the hows and the whys. How are the 2014 changes going to effect my car? Am I going to be theContinue ReadingContinue Reading

A Platypus nose.

A Platypus nose.

Now the new Ferrari F14T is finally out and comments are spread all over the web. The look is different than anything we have seen so far and if you want to compare its nose to the nose or beak of an animal of the F.1 zoo, I would go for PLATYPUS….Last night I wasContinue ReadingContinue Reading

A good name….

A good name….

So that is it ..the name shall be F14T and I have voted for the winner, as I wrote in my earlier post..but I was not alone..Over 32% out of a million fans gave their preference to this short, easy to remember acronym.. Actually, if you really look closer at the name of the raceContinue ReadingContinue Reading

Cheeky Indians..

Cheeky Indians..

Here is the first Formula one car of 2014….. Force India did it first and to many it was a surprise. The Silverstone based Team , in fact, did not announce when it would reveal the shapes of its new born and decided to do it with no warning, just for the sheer pleasure ofContinue ReadingContinue Reading

Why are you doing it Alex?

Why are you doing it Alex?

Zanardi is from Bologna like me and he is a long time friend. We go back to 1990 when Alex was racing F.3 whilst I was working for the sponsorship agency that managed his career. I was invited to do his PR work and I did it with joy, receiving a small but deserved chequeContinue ReadingContinue Reading

The return of the Samurai

The return of the Samurai

Kobayashi is back and I am so happy! I had a few chances to spend some time with him last year, during his brief stint with Ferrari and I liked the man..I took him with me to Moscow to drive the Ferrari F.1 in the Moscow City Racing, a road show around the Kremlin, aContinue ReadingContinue Reading